Future of Creativity: A Balanced Perspective

AI, Creativity, and the Hanuman Backlash: Why ArtistMela.com Offers the Better Way

The uproar over the recently announced AI-generated film Chiranjeevi Hanuman – The Eternal has reignited an urgent debate on the role technology should play in creativity. Promoted as “Made-in-AI” and “Made in India,” this movie—set to release on Hanuman Jayanti 2026—was unveiled by Abundantia Entertainment and Collective Media Network’s Historyverse division.

Interestingly, the project has divided Bollywood itself. While A-list actor Ranveer made a positive comment - "WAH "with a clap on the other side Anurag Kashyap took the opposite stance, slamming the producer and calling the move a betrayal of artists. This clash of opinions highlights the deeper industry dilemma: Is AI here to empower creativity or erase it?

Among the loudest critics is filmmaker Anurag Kashyap, who did not mince words in his Instagram post. He rebuked Vijay Subramaniam—the film’s producer and head of the Collective Artists Network—for backing an AI-only production despite representing human artists. Kashyap argued agencies prioritize profit over creative integrity, stating:

“This right here is the future for the spineless and cowardly so‑called artists in the Hindi film industry… Shame is not enough on you. You should be in the gutter.” https://www.instagram.com/p/DNiaAC_BcGK/

His strong reaction speaks to broader industry anxieties: Is AI here to empower, or to erase, artists.

Why Creativity Needs Collaboration, Not Replacement

AI shouldn't be a shortcut to bypass human expression—it should amplify human ideas:

• AI for alignment, not authorship: Use generative tools for mood boards, stylistic previews, or early visualizations so everyone—director, artist, producer—is aligned before the hard work begins.

• Human-in-the-loop creativity: Let AI assist with ideation, not execution, ensuring the craft and originality remain rooted in human talent.

• Respect for craft: AI should enhance communication and efficiency—not replace cameras, brushes, or pencils.

This doesn’t diminish the artist’s role—it actually strengthens it. Instead of endless back-and-forth over interpretation, AI can help everyone get on the same page quickly, so that the real craft—animation, acting, storytelling, cinematography—can shine.

How ArtistMela is Building This Balance

At Artistmela, we are deeply aware of this challenge. Our platform is designed to put artists first while integrating AI in ways that enhance, not replace, creativity.

Here’s how we address the problem:

• Collaborative Visioning Tools: AI-driven mood boards and pre-visualization to ensure directors, producers, and artists begin with a shared creative direction.

• AI for Expression, Not Substitution: Tools that help artists communicate ideas visually and narratively in the early stages, without taking away their authorship.

• Better Communication: AI-enabled translation and visualization that help international studios and Indian artists collaborate seamlessly.

• Respect for Craft: Every final asset—whether character, environment, or animation—remains the product of human skill and originality.

We believe AI should make creative processes smoother, more collaborative, and less wasteful—not lazy. The soul of cinema and art comes from humans, and at ArtistMela we are committed to ensuring that technology serves artists, not the other way around.

ArtistMela’s Balanced Approach

At ArtistMela, we believe the future lies in synergy, not supremacy. Here’s how our platform addresses the creative-AI tension: TARA.ai (Our platform AI assitant )

Feature	ArtistMela's AI-Enhanced Approach
Collaborative Vision Building	AI-powered mood boards and previsualizations help creatives instantly convey and align their visions—saving time and sparking inspiration.
Expression, Not Replacement	Our AI tools facilitate idea-sharing (e.g. concept sketches, narrative tones), but every final asset remains crafted by human hands.
Seamless Communication	AI-driven translation and visualization tools help bridge gaps—whether across language, geography, or creative styles.
Creative Authorship	We preserve artists’ rights and encourage ownership. AI is a utility, not a ghostwriter.

Conclusion

The Ranvir–Kashyap divide shows that even within the industry, opinions are split: some welcome AI’s efficiency, while others fear its misuse. At ArtistMela, we stand firmly in the middle—AI as an enabler, not a replacement.

We envision a future where technology smooths collaboration, sparks creativity, and respects the irreplaceable human touch that makes art truly timeless.